GoCo

As a company that has helped numerous SMBs across the board modernize their HR operations, it is a no-brainer that GoCo has become a household name today. It is renowned across the HR technology landscape for pioneering a comprehensive approach to workforce management. The company’s eponymous, all-in-one human capital management (HCM) solution consolidates essential functions like onboarding, benefits, payroll and streamlining processes.

But GoCo’s journey is defined as much by its mission as by the features it brings to the table. For Nir Leibovich — the company’s co-founder and CEO — the inspiration for GoCo was deeply personal. This seasoned entrepreneur had observed a recurring pattern across organizations. Most departments relied on tools for efficiency. Sales used CRMs, finance had accounting software and marketing thrived with automation.

Yet, one department seemed left out of this tech-driven evolution—HR.

Leibovich’s realization came during his time as chief business officer at his previous company, where he frequently collaborated with the HR administrator, Josie. He’d drop by her office to brainstorm ways to enhance the workplace. “Josie, how about we launch a program to strengthen our culture?” he’d suggest, or, “Let’s revamp our performance reviews to make them more impactful.”

Josie would meet his enthusiasm with a tired look and gesture toward a large stack of paperwork beside her desk. “I’d love to, Nir,” she’d say, “but I can’t. If I don’t finish this, we’ll face compliance issues. There’s just no time.” It frustrated him to see her potential wasted on repetitive tasks instead of driving the meaningful, people-focused work she was passionate about. Leibovich stepped in to streamline processes.

“The process of improving HR workflows drew me in,” says Leibovich. “I felt compelled to start a company that can liberate Josies of the world from endless paperwork. That mission is at the heart of GoCo’s inception.”

The company’s early years were dedicated to digital transformation. The platform replaced complex manual processes with streamlined workflows, enabling SMBs to manage their HR needs in one place. Tasks like onboarding, benefits enrollment and time tracking were digitized, helping monitor the complete employee lifecycle, reducing errors and saving time. Its modern, user-friendly interface empowered HR practitioners to perform tasks seamlessly without extensive training or setup. The company also adopted an inclusive approach, allowing clients to integrate existing systems, payroll providers or benefits brokers into the GoCo ecosystem.

As the platform grew, it began setting even bigger goals. GoCo introduced tools that went beyond automating administrative tasks to enhance employee engagement, foster workplace culture and improve communication. The features focused on empowering HR teams to go past compliance and focus on strategic initiatives.

GoCo’s latest evolution incorporates AI to enhance efficiency and decision-making. Its AI knowledge base simplifies access to policies and processes, while administrators can draft new policies with AI-generated templates. The solution summarizes feedback and assessments in performance management to provide actionable insights and helps managers craft empathetic, precise reviews.

Numerous success stories stand as testaments to GoCo’s real-world impact. One of them involved a regional pizza chain struggling with HR processes. The company’s fragmented system created inefficiencies, burdening store managers with manual hiring and compliance tasks. GoCo’s adoption helped the chain streamline its HR operations, such as employee lifecycle management. Onboarding, document signing and task delegation became easier, and the time required for new hire processing decreased from weeks to days. Store managers could focus on customers, while the corporate office retained oversight and control. GoCo’s journey is proof that human resources is not just about processes — it’s about people. Through every streamlined workflow and inspired initiative, the company reaffirms Leibovich’s mission to help businesses and their people thrive together.