Wilson Learning

In today’s world of disruptive digital business models, augmented workforces, flattened organizations, and an ongoing shift to teambased work practices, business leaders are challenged to step up and lead the way forward. For instance, CEOs and C- level executives are being pressured to work more collaboratively across functions and learn to operate in networks of teams. However, when developing leaders with new competencies, it is equally paramount is for organizations to promote practices that contribute to reinforcing a culture of developing skills and measuring leadership. While organizations expect new leadership capabilities, they are still largely promoting traditional models and mindsets to navigate through ambiguity, take charge of rapid change, and engage with external and internal stakeholders.

As enterprises continue to struggle to hire leaders in place with adequate experience, capability, and motivation to tackle both old and new business challenges--setting a new context, identifying new leadership competencies, and enforcing the right culture in the workplace will be vital for an effective leadership strategy. Wilson Learning offers integrated learning services for Salesforce effectiveness, leadership development, and workforce readiness. Founded in 1965, headquartered in Minneapolis, the company enables organizations to enhance the efficiency of their salespeople and sales leaders. Wilson Learning’s results-oriented approach allows organizations to help customers reach transformational improvements with a common language, sales methodology, sales process, strategies, skills, and techniques. The company also works with seniorlevel executives in transforming their leaders to meet the organization’s demands and execute the business’s strategy.

Award-Winning Implementation Services

Wilson Learning provides leadership development solutions for all levels, and its success assurance lies in its world-class intellectual property, state-of-the-art learning services capabilities, and a unique approach to global and local implementation. “The Wilson Learning approach to assessing and developing leaders was created to tap into both the essence and form of leadership,” explains CEO of Wilson Learning, Tom Roth. Wilson Learning partners with enterprises and helps identify specific leadership development gaps and goals before suggesting a tailored solution for their organizational learning needs, time frame, and budget. By effectively recognizing business initiatives, coaching, measuring impact, ensuring the transfer of new skills, and reporting results, the company’s best-inclass learning services is capable of designing and customizing the perfect learning solution.

The Wilson Learning approach to assessing and developing leaders was created to tap into both the essence and form of leadership,” explains CEO of Wilson Learning, Tom Roth

This enables an organization’s executive sales and leadership teams with employee engagement, leadership development, strategy alignment, business transformation, and workforce upskilling. Furthermore, consultants at Wilson Learning use a robust process to identify specific developmental needs and prioritize learning and development activities. When conducting a learning needs analysis, the company’s experts use direct observation, questionnaires, tests, competency assessments, interviews, and focus groups, along with a review of data such as strategic plans, HR metrics, job descriptions, and performance appraisals.

Wilson Learning’s intentional, disciplined approach in implementing a solution is based on its five decades-long experience and knowledge of leadership development. The company leverages proven implementation best practices to enhance the effectiveness of a learning solution, increase organizational support, and improve the sustainability of newly acquired behaviors. The firm’s researchbased, practical, immersive learning journeys ensure potential candidates systematically acquire and practice through an intentional layering of sustainability messages, application challenges, practice activities, quizzes, and videos to embed learning into day-to-day leadership activities. In addition, Wilson Learning offers a train-the-trainer program, a robust certification process that uses observation and feedback to prepare trainees to become expert master facilitators.

Defining Leadership Parameters

Wilson Learning enables companies to measure, assess, and facilitate learning solutions that bring about the full potential of performance. The company’s industry-leading measurement tools provide feedback to guide development decisions, and content customization services support a learning solution that is apt for the client’s needs. Wilson Learning’s proprietary diagnostic 360-degree feedback instrument, ‘Leader Navigator,’ identifies skill-gaps between the current leadership of the organization and the leadership the organization needs. This assessment helps chart a path for the overall effectiveness of the leadership development investment. As a critical analysis, the company uses multi-rater feedback called,’ Social Style Profile,’ to help participants identify their leadership methodology and their level of versatility in working with others’ styles. This feedback allows participants to learn and modify their own behaviors to communicate more effectively with others.

To further maximize the learning experience and engage leaders prior to creating a culture of an engagement session, program participants’ are instructed to complete the company’s online ‘Engagement Audit’ to rate the organization’s leadership team collectively on the execution of the five elements of engagement. During the session, leaders receive an organizational summary of the results that displays the strengths and key factors for each of the five engagement elements. Typically conducted several months after the completion of a program, Wilson Learning offers, ‘Impact Evaluation,’ to highlight the behavior change, performance improvement, and results that were achieved due to the skills learned in the program, whether in sales, leadership, or individual effectiveness.

"Experts at Wilson Learning around the globe have partnered with national, multinational, and global organizations to identify key performance gaps and develop transformational learning solutions that are recognized, reinforced, and sustained to producing tangible results"

Global Presence

At the cornerstone of Wilson Learning’s ‘Win-Win Problem- Solving’ capability is the company’s time-tested principles and client relationships that help it thwart the rest of the competition worldwide. Experts at Wilson Learning around the globe have partnered with national, multinational, and global organizations to identify key performance gaps and develop transformational learning solutions that are recognized, reinforced, and sustained to producing tangible results. In one instance, an automotive interiors manufacturer was in need of a complex, multi-language leadership training program. Wilson Learning provided a week of leadership skill training, as well as a half-day executive session, linked to the company’s competency model. As a multilevel program to address the needs of three tiers of managers, it also included the integration of content into the workplace through case studies, intranet resources, with materials translated into six languages. As a result, Wilson Learning was able to deliver the program to hundreds of managers in multiple languages, such as English, German, Italian, Spanish, French, and Swedish. Following strong positive responses, the client was able to scale its project to other regions and expand a rollout.

Using an extensive network of experienced consultants and facilitators who work and live in over 50 countries, Wilson Learning understands the complexities involved in implementing a global training initiative. The company regularly and successfully partners with Fortune 1000/Forbes Global 2000 companies in providing consistent learning solutions, translated and transferred to fit local customs and cultures, down to the level of the local office. Over the course of 55 years in helping clients advance their business initiatives, Wilson Learning has been recognized with numerous industry awards for its excellence in leadership, workforce, and sales development. As architects of authentic, strategic learning partnerships, the company is a respected industry thought leader with global reach and impact.