The Friedman Learning Group

In retail, mastering the art of communication with the customer matters the most. The fast-paced world of retail runs on retailers’ ability to hone their skillsets for optimal customer engagement. From the owner, to the sales staff, all the key players of a retail organization need a baseline of salesmanship to deliver a higher level of performance on the sales floor. That is only possible by using the best practices in retailing. Yet, as the retail industry is experiencing a high employee turnover worldwide, resulting in increased training needs, retailers are confused on how to get the best out of their employees.

The Friedman Learning Group, a world-renowned retail consulting and sales training provider, perfectly addresses the challenge with FriedmanU, its online training platform that employs a six-step professional training program to help sales reps become rock stars on the sales floor.

“FriedmanU brings the proprietary Friedman Group methodology to the palm of retailers’ hands,” says Alejandro Goldberg, Co-Founder and CEO of The Friedman Group, parent company of The Friedman Learning Group.

Founder Harry J. Friedman, internationally acclaimed retail authority, consultant and trainer, designed the six-step training program. Pioneers of modern retail sales training, The Friedman Group was founded on a mission to equip managers, sales reps, and supervisors of retail organizations with the tools to become better leaders and service providers, while enabling them to create better on-site customer experience.

Tailored to the most important positions within a retail organization, the FriedmanU platform offers robust training programs for the sales rep, the manager or supervisor, and the owner. Over the years, the program evolved to tackle the different challenges that retailers encounter today, and guides them in forming a great relationship with clients and to provide the best customer experience.

With an unparalleled track record, The Friedman Learning Group’s gold star management training is one of the bestselling programs in retail, having trained more than a million people. The training program is designed to help managers manage, coach, and monitor high performing sales teams, focusing on key topics of managing sales staff efficiently to achieve great results.

The company also has a retail entrepreneurship program on the FriedmanU platform that provides owners with tools for growing their business. The training program touches on everything from marketing and management to sales and product knowledge, enabling owners to educate themselves on the entire retail landscape.

The FriedmanU platform is designed to be extremely user-friendly. Its proprietary content is easy-to-learn, designed on the basis of accumulated experience from well-known retailers across the world. The platform provides the tools necessary for users to practice and execute lessons to gauge their understanding and progress.

Based on a user’s needs, the FriedmanU platform offers separate or bundled training programs. Another unique offering is the creation of custom portals for companies with 15 or more employees, with additional access to all the FriedmanU programs.

Providing both English and Spanish content, FriedmanU also aims to include more proprietary and useful content for Hispanic/Latino retailers in light of the growing Latin American presence in the U.S. The Friedman Learning Group is also creating content to empower retail companies in executing effective post-pandemic omnichannel strategies, helping users understand the innovation and digitalization that their companies are going through.

Based on client feedback, the company is now focused on developing new content on the various upskilling and reskilling that those users want. To this end, The Friedman Learning Group aims to create a hyper personalization training strategy catered to the expectations of a sales rep to guide them toward successful and meaningful sales interactions.