Link and Motivation

Picture this. To secure a promising future for your company in today’s competitive business environment, you need to develop next-gen business leaders. You also need to update existing HR systems and monitor employee engagement so that you can continue to attract, develop, and retain the right talent. As a global corporation, such issues need to be tackled so that the solutions work in each local culture and for each local audience. Very simply put, you know that there is no one-size-fits-all quick-fix solution out there for your current needs. So, without the guidance of trustworthy experts, you (and many other similar companies) often land in deep waters. In such a scenario, what you need is a reliable partner to solve your organizational problems, foster employee growth, and strengthen the business and organization through that process.

This is where Link and Motivation comes into the picture.

Established in 2000, Link and Motivation is uniquely positioned to help clients transform their organizations through Motivation Engineering. This core technology is used to create necessary changes through measures that are practical, reproducible, and therefore effective. It is based on various academic studies from around the world, together with proprietary data collected through 20 years of surveys and projects. “We believe that employee engagement should not be seen as a short-term initiative, but rather as a continuous way of managing an organization,” explains Masanao Kawauchi, Director of Link and Motivation.

Employee engagement should not be seen as a short-term initiative but rather a continuous way of managing an organization

Link and Motivation, an expert in organizational development, has grown to be its clients’ first choice when undertaking large scale projects. Kawauchi credits this achievement to the company’s effectiveness and unique one-stop positioning. To further substantiate this, he cites a case where Link and Motivation worked with a cosmetics company on strengthening their local presence across different countries in Asia. By utilizing Link and Motivation’s revolutionary technology, the company not only conducted engagement surveys, but utilized them to create an open discussion within each of the local workplaces. This enabled employees in each branch to understand their own organization’s strengths as well as challenges, thus aiding in deciding how to move forward toward becoming a more effective team. Responsibility for increasing the level of employee engagement was not just left to the leaders or HR departments; it became a common goal across the different ranks of the organization, while allowing the headquarters to monitor and support progress. The result was a marked increase in employee engagement and sales.

Motivation Engineering makes this possible. It comprises diagnostic and transformational methods that help organizations identify their challenges and offers solutions for achieving sustainable and effective ways of working. Rooted in the same methodology, the firm has also released the Motivation Cloud series. This features not only employee engagement surveys but also a way to manage the action plan progress of each organization within the cloud system.

Through its consulting services, Link and Motivation also assists enterprises in developing a recruitment strategy aligned with their employee value proposition. Furthermore, the company supports human resources development and systems (including evaluation, job grade structure, and compensation), along with corporate culture development. Link and Motivation does so by designing initiatives and following through with creating and delivering the message to employees at all levels.

To further support clients in their transformation initiatives, Link and Motivation works in collaboration with its group of companies, including Link Global Solution Inc., Link Event Produce Inc., and Link Corporate Communications Inc. to realize a one-stop-shop for project management. The group companies offer their combined capabilities for large ceremonies and events, the creation of in-house communication tools and platforms, as well as global workshops and cross-functional project management.

Committed to providing the best solutions to clients, Link and Motivation has an in-house research and development wing that focuses on creating unique management techniques, products, and services. That team works in partnership with clients to develop new solutions. Their research findings and project experiences are then fed back to clients for their continuous development.

Crucially, what makes Link and Motivation truly stand out is its dedication to integrity. Link and Motivation offers solutions that are first tried and tested in-house. The firm strongly believes in using its own organization to test new ways of creating a stronger organization; “We believe in what we provide because we do it here first. That integrity is the source of our pride and competitive edge,” concludes Kawauchi.