Incent

Born from a strategic vision to reimagine incentive programs, Incent is transforming how organizations drive performance by making every reward smarter, more transparent and effortlessly scalable. Traditional incentive models were often difficult to justify from a tax perspective, hard to monitor across teams and expensive to implement, resulting in wasted budgets and limited impact.

Incent addresses these limitations by turning recognition into a measurable, strategic advantage. Its fully digital platform centralizes the rewards process for both employees and customers in an API-integrated, audit-ready system that ensures ease of use, fiscal compliance and real-time reporting. Replacing disconnected tools and spreadsheet tracking, it delivers immediate, personalized rewards with complete transparency.

“We’re not just making rewards digital, we’re making them measurable and accountable,” says Saul de la Vega, CEO.

That mindset shows up in every part of the platform. HR and marketing teams can create targeted incentive campaigns in minutes, define clear budgets and approval workflows and monitor performance through built-in analytics. The result is faster execution with full financial and operational control.

The recipient experience is equally well thought out. Rewards are delivered instantly via WhatsApp or email and users redeem them through a frictionless interface with curated, region-specific options. If any issue arises, whether it’s a missed link or a redemption delay, Incent’s multichannel support team resolves it quickly, ensuring a smooth experience for everyone involved.

Enhancing that convenience further, Incent integrates directly with Amazon to offer recipients access to a trusted, globally recognized redemption ecosystem. Instead of being limited to restrictive vouchers or niche catalogs, users enjoy meaningful choice and rapid fulfillment.

Setting Incent apart isn’t just user experience, it’s also the control and confidence it delivers to organizations. Built-in analytics track redemption rates, participation levels, reward preferences and time to redeem. These insights empower clients to adjust incentive budgets, reward formats and campaign timing in real time, maximizing motivational impact while enhancing overall efficiency.

Compliance is deeply embedded in Incent’s architecture. In regions with complex tax codes and labor laws, such as Latin America, Incent works closely with local legal and tax experts to ensure every transaction aligns with regional regulations. Its adaptive compliance engine guarantees that all incentives are tax-deductible and properly documented. To further support clients, Incent provides fiscal documentation and advisory services, enabling the implementation of reward programs with full confidence and legal certainty. As an entity affiliated with the Financial Intelligence Unit (FIU), it upholds strict anti-money laundering protocols, including a rigorous KYC process during onboarding. With Incent, recognition becomes seamless and legally secure.

Behind the technology is a diverse team united by a shared purpose to improve how businesses reward and motivate their people. With backgrounds in technology, UX, legal and human resources, the team brings both depth and agility to the platform. Strategic leadership includes seasoned entrepreneurs and members of global networks like the Young Presidents’ Organization, lending the organization a global mindset and the operational discipline that guides every move.

This fusion of product innovation and strategic focus is already delivering measurable results. A multinational consumer goods company used Incent to manage salesforce rewards in Mexico, boosting goal achievement by 35 percent within three months and cutting manual processes by 70 percent.

In another instance, a mobility brand reported a 40 percent boost in associate productivity after integrating Incent’s performance-based rewards. Likewise, a leading consumer goods company used the platform to reduce merchandiser turnover by 20 percent through a structured and motivating incentive plan. These outcomes reflect more than just process improvements and signal lasting behavioral change.

Blending intuitive design with enterprise-level control and legal precision, Incent redefines what modern rewards should deliver. It empowers organizations to recognize excellence with speed, intelligence and confidence, turning recognition into a strategic advantage.