Flashbrand

“Employees are the most valuable assets of a company.” Yet, the need to develop, engage and motivate them is often ignored across organizations all over the world. The only time employers make an effort to know about how to motivate their staff is during an annual survey, which according to Denis Descause, the founder and CEO of Flashbrand is not enough. Thus, Descause and his team offer solutions that help businesses take a better and direct route to achieve employee performance, engagement and well-being at work.

Flashbrand offers solutions augmented with AI to help employees with their personal development, improving their performance, their engagement, their well-being, and even their mental health. While Flashbrand’s solutions have always been relevant across industries considering how crucial employee engagement remains in ensuring an enterprise’s overall growth, they are all the more critical today as the world battles the pandemic’s impact. With the workforce now working from their homes globally, businesses more than ever need a solution to keep track of their well-being, performance, and engagement. Flashbrand’s solutions appropriately fit the criteria, giving employees the ability to express themselves and enable employers to know how they can better help and engage their staff. As soon as the pandemic hit, Flashbrand offered an accessible technology to help its clients’ employees give feedback whenever they wanted to. Flashbrand technology collects and analyzes real-time information keyed in by the workforces by using sentiment analysis, and provides HR and managers key insights on issues raised by their employees and how to address them to keep their teams motivated and engaged. “Our clients now understand all the pain points of employees thanks to this technology. Having a direct connection between the company and the staff was a great help because it allowed the management to know how the staff feels at any time and what they can do to improve it.

Flashbrand plays a vital role in managing employees’ relationships with the managers and the company alongside improving their mental health and well-being

Every employee feels listened to, unique and engaged” elaborates Descause.

Another major problem that most of the managers faced during the COVID crisis was the lack of correct tools to engage with their teammates. They needed a continuous, real-time way to manage employees’ work and talk to them one on one, regularly. Flashbrand’s solution addresses this need effectively and even tops it up with its AI-powered technology, which analyzes the topic they discuss and recommends important subjects they haven’t discussed or prefer talking about.

Flashbrand also democratizes coaching, which is a key element of employee development but usually reserved for few executives. The company developed a personal AI coach, AICO, after carrying out significant research in partnership with psychology research centers. AICO, can be used by all employees at any given time when they need help with their development, their well-being, stress or mental health . “Apart from giving recommendations on how to improve their skills, AICO can proactively chat with individuals about how they feel and start a discussion to help them decrease their stress, improve their procrastination or their time management, based on what was identified. This helps employees better manage their development and life at work. With this, we have completely changed the way the employees are managed,” adds Descause.

In a nutshell, for the Flashbrand team, it’s all about fulfilling the goal of helping employees with their work and personal development. More importantly, the firm plays a vital role in managing the staff’s relationship with the managers and the company alongside improving their well-being, which leaves a significant impact on employees and companies striving in the market. These solutions have been widely availed by a large customer base globally in multiple languages. At present, Flashbrand is expanding its presence in the US and Europe alongside accelerating its AI investments. “We have been using AI for the service of employees and further seek to develop more functions around it to work toward improving the personal development and growth of the workforce across the globe,” concludes Descause.