Arielle Executive

The personal brand of a leader and high-potential talent is key to unlocking an organisation’s ability to achieve more with its people. Business leaders need clarity regarding their value as it enables them to focus their energy on their strengths while simultaneously allowing the company to meet its business objectives. Injecting branding as part of the leadership development strategy, helps build more engaged workforces filled with satisfied individuals in their current roles. However, for most organisations, the profiles of leadership teams are not part of their marketing strategy. In fact, the employee journey—which is often overlooked—is just as important as the customer journey. Companies that utilize employees’ LinkedIn profiles to tell the story of what it is like to work with them leverage the opportunity to showcase the employer brand, which helps attract top talent. “Employee branding consolidates an individual’s career into an integrated story; it showcases to external and internal talent the diversity of your organization and the possible career paths you can take to get to the top. This mindset ensures that the right people are in the right roles,” says Irene McConnell, managing director of Arielle Executive.

Offering bespoke branding services to C-level executives and directors, Arielle Executive helps business leaders showcase their professional value to the outside world. To achieve this, Arielle Executive examines the executive’s roles—mandate, achievements, business context—and develops a mini-narrative that aligns with the individual’s overarching career narrative. “We then design a value proposition for executives that demonstrate their ability to solve a very specific pain point for a target market and also how the executives achieve this through their unique combination of experience, insights, and personality,” explains Irene.

By looking at the individual through a variety of lenses from HR, recruitment, marketing, branding, copywriting, commercial acumen, and sales psychology, we articulate how each individual brings their unique value to the world and their organization

This value proposition is then infused throughout their career narrative to ensure that they can showcase a clear story of success.

Arielle Executive has worked exclusively with senior business leaders and, over the past eight years, has built brands of over 5000 Fortune 500 executives. Utilizing its proprietary Executive Excellence™ personal branding technology, Arielle Executive elicits an executive’s career story and unique value proposition and communicates it via a set of career marketing documents—LinkedIn profiles, resumes, or executive bios. It is important to note that what Arielle Executive offers isn’t a simple resume writing service. It is a branding service that builds brands for business leaders; these brands are communicated via various tools, some of them being resumes. Arielle Executive is the only company in the APAC region that can elicit an individual’s unique point of difference in the market.

Moving forward, Arielle Executive intends to deploy people analytics to help organisations measure the effectiveness of its bespoke branding services through meaningful, valid, data-driven insights. “By looking at the individual through a variety of lenses from HR, recruitment, marketing, branding, copywriting, commercial acumen, and sales psychology, we articulate how each individual brings their unique value to the world and their organization,” says Irene. This insight changes how the individual sees themselves; it transforms their relationship with their role, colleagues, stakeholders, and clients and modifies how those stakeholders respond.