JUNE 2022HR TECH OUTLOOK EUROPE8Building a Strong Company Culture with a Diverse Workforce Lena Nordin, Chief HR Officer, Betsson GroupByAs an online gaming company, Betsson Group has a special relationship with data. We collect it, we analyse it, and we use the insights to enhance our relationship with our customers. In the same way that we want to provide the best customer experience possible, we want to provide the best employee experience possible. Regardless of what might meet the eye at our casino and sportsbook sites, at the end of the day, we are powered by people. It is our people ­ us Betssonites, as we affectionately
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