JULY 2022HR TECH OUTLOOK8WHY MORE MONEY ALONE WON'T SOLVE A WORKER SHORTAGEPhilip E. Altschuler, SPHR, Senior Vice President, Human Resources and Training & Development, Gables ResidentialByKatie Couric's new autobiography is a revealing look at the life of one of TV news' biggest names. She discusses, in great detail, her achievements and salary ($15 million a year when she anchored the CBS Evening News). Yet, despite all her successes and large bank account, she was never satisfied in her high-profile jobs at CBS, with her talk show or at Yahoo! How are we as managers supposed to react when even millions of dollars a year doesn't bring happiness to an employee? Doesn't this example just prove that a bigger paycheck won't really satisfy a high performer?Couric's book illuminates the findings of The WorkProud Study, "How Pride Drives Business Value for Organizations." Its survey of Americans found that 43 percent indicate they have the highest level of pride in their work, while about half as many (20 percent) indicate low pride in their work. Company pride is more divided, with approximately one-third (33 percent) indicating high company pride, while another one-third (30 percent) had low company pride with the other third (37 percent) somewhere in the middle.The research found company pride is driven primarily by company culture. The factor analysis showed that 18 separate items predicted company culture and included such diverse ideas as generating high trust and respect for leadership; having a strong mission, vision and values; maintaining a positive corporate reputation for ethics; consistently displaying considerate treatment of employees; and having a high profile for corporate In myOpinionPhilip E. Altschuler
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