DECEMBER 2024HR TECH OUTLOOK8In My OpinionBuilding a Structure for the Performance Review Cycle that Aligns to Your BrandBranding expert Simon Mainwaring asks us to "Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms." In the world of talent management, aligning values and voices with the performance review process can have powerful effects on our teams. Too often, performance reviews are conducted as mere exercise ­ an annual check-the-box mandated by HR. But what if performance reviews were deeply aligned with the company's brand? The Power of Brand in Talent ManagementFor most companies, brand is about perception ­ what the company stands for, how it serves its customers ­ at Blue Bottle Coffee ­ our guests and how the brand seeks to impact the world. In recent years, brand has also come to include internal perception, shaping how team members relate to their company and its mission. Talent management is the space where external brand identity BRAND AND TALENT MANAGEMENTCraig Moreau, PhD, Director, Global Talent Management & Development, Blue Bottle CoffeeByCraig Moreau
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