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Tips for Polishing Your Employer Brand

Hanna Wilson, HR tech Outlook | Friday, May 07, 2021

In order to establish an impeccable employer brand, employers first need to ensure that they completely understand and know their own company’s identity: its mission, vision, and long-term goals.

FREMONT, CA: Employer brand is a vital part of an organization. A company with a strong employer brand finds it easier to attract and retain talents. It is known to all that job seekers want to work for a company that actively manages and communicates its employer brand. Managing employer brand goes beyond sharing and advertising that how the company is the ‘most fun and ‘best’ place to work at. Hence, establishing a strong employer brand is not an easy task.

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In order to establish an impeccable employer brand, employers first need to ensure that they completely understand and know their own company’s identity: its mission, vision, and long-term goals. What kind of workplace culture they want to establish, as well as what is required to do to achieve this. It is important to ensure that the company is working towards actually being the best. Thus, they would be able to attract the best talent, and they are three times more likely to hire quality talent.

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Set Company Goals

Once employers have either redefined or rediscovered who they are, they need to set a clear list of goals. They need to make it clear why they are investing in employer brand. What are the goals that companies want to achieve? Setting unique goals would make it easier for employers to measure whether their strategy is effective. Companies need to set KPIs, measure, and continue to improve.

Involve Current Employees

One of the best ways to improve employer branding is to focus on current employees as they are the company’s biggest ambassadors. Moreover, when asked, 76 percent of individuals say they are more likely to believe content shared by ‘normal’ employees than any corporate message.

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